Bonhomme
Branding - Content - Digital
Produced in Argentina, rich from a true French heritage, the Terrazas de los Andes wine is distinguished by its generosity and originality. The agency 5eme rue asked us to design the digital identity of this brand of LVMH. From the the social networks signature to the website design, we seek to transcribe as much as possible the DNA of this unique wine.
A good collaboration, whose balance and spontaneity are worth highlighting. Bonhomme has been able to mix demands, creativity and pedagogy in order to offer a fair artistic and technical direction.
The production takes place on a dozen sites in high altitude. The winemakers of Terrazas de los Andes have worked almost a hundred years in order to obtain a Malbec of such good quality. We have taken care to translate this artisanal approach and this impressive territorial dimension into its identity.
In order to answer all the public, we have created a balance in the specific information that connoisseurs seek and the immersive dimension that allows to inspire an amateur.
To communicate about the brand's different values, its history and its main players, we have created a rich template system composed of modules dedicated to different content.
All the templates have been thought for a mobile adaptation in responsive.